5 Reasons Your Business Should be Using Twitter

A few months ago I touched on several reasons every business needs a Facebook page. Well, that’s really just part of the social media puzzle. The other major player when it comes to social media marketing for business is Twitter. If you haven’t yet started using this tool, you’re already behind the eight ball. Don’t believe me? Here are five compelling reasons why your business absolutely should be using Twitter as part of your overall marketing strategy.

It’s Affordable – Every small business owner knows how important staying within budget is. Twitter offers a cost-effective way to build your brand, generate buzz, promote your services and build your network. In fact, it’s more than just affordable - it’s free!

It Establishes Your Brand - Search engines like Google are now using Twitter posts as part of their search results, which means that when someone searches for your business, they’ll also see what you’re tweeting about. Twitter also provides an excellent platform on which to position yourself as an expert in your field. The more valuable a resource you are, the more followers you’ll get and the more well-known your brand will become.

It Keeps You “In the Know” – If you’ve been in business for any length of time, chances are somebody on the web is talking about you. Wouldn’t you like to know what’s being said? Twitter provides simple tools that lets you search to see who’s talking and what they’re saying, and gives you the opportunity to jump in and join the conversation.

It Fosters Relationships – As a portal of communication, you can use Twitter to respond to comments about your business – good or bad – and begin to establish both your online presence and valuable relationships with your existing clients and potential new ones.

It’s Efficient – Twitter gives you another avenue through which to disseminate important announcements, manage customer service and support, deliver news and updates and more instantly and on one easy platform.

If you’re ready to jump on the Twitter bandwagon but aren’t sure exactly where to begin, here’s a quick guide to help you get started. And, if you don’t want to take my word for what an important tool this platform is for businesses, why not take a look at what Twitter itself has to say about the matter:

“Every day, millions of people use Twitter to create, discover and share ideas with others. Now, people are turning to Twitter as an effective way to reach out to businesses, too. From local stores to big brands, and from brick-and-mortar to internet-based or service sector, people are finding great value in the connections they make with businesses on Twitter.”

Can your business afford not to be part of these valuable connections?

Labels: small business, social media marketing, twitter