In the business world it seems we’re always so focused on getting more leads and landing more new customers, but that’s only half the battle – and frankly, some might say it’s the less important half. The key isn’t so much bringing in new business, but its doing what it takes to keep those newbies coming back for more once they make that first purchase. Customer loyalty is one of the most important components of ongoing success. That said here are 3 simple things that you can start doing today to hook those customers and draw them back again and again.

Provide Superior Service – Customer service is one of the main things that keeps people loyal to a brand. It’s also the biggest reasons people will jump ship and find another business to work with. How you serve your customers can mean the difference between a string of one-deal shows and a fiercely loyal customer base. Always take the time to listen to what your customers want and do your best to give it to them. Show them that you value them and their business, and always keep them at the top of your priority list and you’ll find yourself recognizing those same faces again and again.

Stay on Their Minds – Unless you’re in some incredibly unique niche, chances are you have ample competition to contend with. Standing out means keeping your brand on the top of your customers’ minds so that if and when the need for your product or service arises, your business will be the first they think of. You don’t have to bombard them with advertisements to do this – just keep in touch. Send out a regular newsletter, keep up with your social media activities and always follow up after the sale to show your customers that you care and are thinking of them.

Offer a Customer Loyalty Program – It’s simple, really. If you want people to keep coming back, you have to give them a reason. Loyalty programs are an excellent way to keep people dedicated to your brand. Whether it’s sending out an email coupon to be used on a future visit, offering some type of points program or “punch card” that will allow customers to earn something free after so many purchases, or extending a “repeat business” discount, these programs are incredibly successful because they are a win-win for everyone. Your customers will feel rewarded for doing business with you and you’ll be rewarded with their ongoing patronage.

Any business owner worth their salt understands the importance of not just reeling new customers in, but keeping them hooked for the long haul. These three simple steps will allow you to improve the loyalty of your existing customers, and entice new ones to keep coming back for more, which means continued success for your brand well into the future.