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The Do’s and Don’ts of a Business Website

We’ve already covered the top 5 reasons your small business needs a website, but as with anything, there’s a right way and a wrong way to go about it. Obviously there are simple things to consider such as making sure your site is professional and easy to use. That’s a given. But here are a few more do’s and don’ts to help you get on the right track with your web presence.

  • Do create fresh, unique content that will engage your audience.
  • Do establish and communicate a clear and compelling sales message.
  • Do regularly update your content and make sure it’s always current.
  • Do design your site with SEO in mind so that it ranks well in the search engines.
  • Do frequently check your site to ensure that all forms and links are working properly.
  • Do carefully review all content and make sure it is error-free.
  • Do make your contact information clear and easy to find.
  • Do include a blog that contains relevant content that is regularly updated.

Now, let’s consider a few things you DON’T want to do when it comes to your business website:

  • Don’t confuse or overwhelm your audience by putting too much information on one page.
  • Don’t overdo it with graphics or animation – this can cause your site to run too slow and appear cluttered.
  • Don’t let your content become outdated.
  • Don’t use difficult to read fonts or too many bright flashy colors, which can distract and turn off your audience.
  • Don’t make your information difficult to find. (If they have to search for it, they’ll lose interest fast.)
  • Don’t forget to keep your viewers engaged with compelling, relevant and up-to-date content.
  • Don’t violate your users’ privacy – post your privacy policy and stick to it.

Obviously not everyone is capable of designing a website and managing all of its content. Admittedly it’s a huge task that shouldn’t be taken lightly and following all of these do’s and don’ts can seem overwhelming. Relax - it’s perfectly acceptable to delegate these tasks, either to other employees or to an outside source (like a freelancer). Whatever way you choose to do it, just make sure all of these things are kept in mind to ensure that your website fully serves its purpose.


posted by Rebecca Daneault @ 10:23 AM