How to Make Your Business Blog Stand Out

Does your business have a blog? It should. According to a study by Hubspot, companies that blog receive an average of 55% more traffic to their websites. So, it’s obvious that blogging is important. But with the hundreds of millions of business blogs out there, how can you make sure yours is attracting readers and standing out from the competition? Here are a few simple tips to get you started.

Make it Useful – Whatever your niche, there’s sure to be something of value that you can provide to your audience. Offer helpful tips and business advice or share important news and updates. If your readers find what you’re posting useful, they’re more likely to come back for more, and better yet, share it with their own networks.

Use Keywords – Keywords are the words or phrases that people use when they search for something online. Find out what keywords are more likely to bring visitors to your site and then use these words or phrases throughout your blog posts. If you’re not sure how to do this, consider outsourcing an SEO expert to establish a plan and help you get started.

Make it Attractive – Nobody’s going to stay and read a blog that isn’t easy on the eyes and engaging. Make sure your fonts and colors complement each other and project an overall professional image for your business. Don’t go crazy with graphics or large images, which can slow down your page-load time and generally annoy visitors. When it comes to stuff like this, less is more.

Go Easy on the Ads – It’s fine to promote your business, or others for that matter, but if your blog has more ads than the Sunday paper, it’s going to look cluttered and may turn people off. A few relevant, well-placed ads should suffice.

Include a Call to Action – The purpose of your business blog is to drive more traffic to your website, so it should include things that entice visitors to do just that. Offer a free trial or other resource through a link back to your site, invite people to subscribe to your email newsletter, or encourage them to shop your inventory. Whatever technique you use, the goal is to entice blog visitors to take the next step.

Make Your Content Sharable – Social media platforms make it fast and simple for your followers and fans to share your content with their own networks, thereby increasing visibility for your business. Share your posts on Facebook, Twitter and LinkedIn and include links on each one that allow readers to instantly share. The more exposure your blog receives, the more exposure your brand will receive.

These tips should help whip your business blog into shape and make it a traffic-generating machine for your website. And, of course, once these visitors start finding their way to your website, we can help you convert them into paying customers with our click to call feature, which will let them connect with you instantly via the web. The more effective your blog and website are, the more successful your business will become.

Labels: small business tips