Understanding Call Tracking

We recently announced our latest feature – Call Tracking through Google Analytics Integration. Sounds great, right? Or maybe it sounds completely confusing and overwhelming. It's not - we promise.

Why Use Call Tracking?

Any business owner knows that being able to effectively measure ROI for marketing campaigns is critical. Otherwise you could be hemorrhaging your marketing spend without even realizing it. With regular Google Analytics we are able to easily track and analyze most online traffic and lead generation to see what’s working and what’s not. Yet capturing the details of what’s going on offline has always been a challenge. It was pretty much left to guesswork.

What about that ad you placed in the newspaper or that radio commercial you launched? How effective were they? How about your website? Do you know exactly which page and keyword are most effective at generating leads? What percentage of phone calls coming in is a direct result of those efforts? If you don’t know then how do you know if you’re wasting your valuable money?

Synclio’s Google Analytics Integration takes the guesswork out of offline marketing by allowing you to designate unique phone numbers to each marketing campaign. You can then accurately measure exactly which methods are producing the best results.

How Does it Work?

It’s really not as complex as you may think. Do you have a Google Analytics account? Can you add a snippet of code to your website? Great! Here’s all you need to do to get started:

1. Sign up for a paid account at Synclio.com.
2. Select unique toll-free or local phone numbers for each campaign, ad, ad group, keyword or offline ad (i.e. print, radio, etc.) that you would like to track.
3. Provide Synclio with your Google Analytics account ID and domain name. For more detailed call tracking you also have the option to provide Synclio with the source, campaign, content, term and method that corresponds with each phone number.
4. Assign a unique phone number to each online source that refers traffic to your website and paste the code on your website.

Painless, no? See - we told you! The best part about it is that with Synclio you won’t have to worry about dishing out an arm and a leg to reap the benefits of this feature – a hurdle that has kept many small businesses from getting on board with call tracking. And don’t worry about all those different phone numbers floating around. When a caller dials the tracking number they will automatically be redirected to your main contact line. The caller will have no idea that they are being redirected – it’s all completely seamless.

Once you’re up and running you will be able to see the number of phone calls you receive within the content section of your Google Analytics account, right alongside the number of page views you’ve received. Voila! You’re now able to gain valuable insight into your marketing efforts that was previously all but unattainable. No more guesswork.

We already posted this but in case you didn't see it, here's a handy dandy video to help you better understand this powerful new feature and how it can benefit your small business.

We’re really excited about this new feature and hope you are too! Let us know what you think!

Labels: call tracking, Google Analytics, small business