Sales Call! Why Sometimes an Email Just Isn’t Enough

In today’s digital age, it’s becoming much more common to communicate through email or text than in person or on the phone. But sometimes in business, you really need that personal touch that electronic communication just doesn’t deliver, especially when it comes to closing that big sale. Here are just a few of the advantages of picking up the phone instead of hitting the send button.

Talking Builds Relationships – First and foremost, if you want to wow that prospect and land his business, the best way to do so is by laying a foundation for a long-term, mutually beneficial relationship. Speaking over the phone with your clients and prospects shows them that you really care and are willing to make time for them.

Real-Time Conversations Reveal Opportunities – If you only communicate through email, you never get the chance to get real-time feedback. While your electronic message will only contain information about the matter at hand, a live conversation allows you to ask questions and possibly reveal new needs and opportunities that your company can offer solutions for.

Your Message is Clearer – It can be difficult to decipher emotion, tone and attitude from written messages. Speaking over the phone, however, makes it much easier to convey your message clearly so that it is understood the first time, as well as answer any questions immediately as they come up.

Phone Calls Create a Sense of Urgency – Any good salesperson knows that the most important step in landing that big client is to create a call to action and a sense of urgency. Unless you’re communicating with someone who has already committed to working with you, chances are an email isn’t going to produce that important urge to get them to move to the next step. Over the phone, however, you can address and overcome any objectives and close the deal.

A Phone Call Gets a Response – People tend to ignore their email inboxes from time to time, which means getting someone to respond to you electronically could be a challenge. A phone call, on the other hand, elicits a faster response, which increase your chances of making that sale.

Emails, text messages and other electronic communications have certainly made our lives easier, but sometimes – particularly when it comes to making a sale – there’s just nothing like a good, old fashioned phone call. And we can help you make sure you’re always available, whenever that important call comes in with a virtual phone system, so you never miss another opportunity again.

Labels: phone system, sales tips, small business