Using 800 Numbers to Measure Your ROI

It’s easy enough to use Google Analytics to track results of PPC campaigns and other online marketing efforts, but what happens when leads are coming in from offline sources? It’s important to know what campaigns are driving those leads so you can ensure that your marketing spend is working effectively. Otherwise, you could be wasting money on efforts that aren’t getting results. With 800 numbers, you can easily keep track of your offline leads and more effectively measure your ROI. Here’s how.

Set Up Unique Toll-Free Numbers for Each Campaign

One of the greatest things about a virtual phone system is the fact that you can get multiple phone numbers. Assign dedicated 800 numbers to each marketing campaign and you’ll instantly know which ones are effectively generating leads. For example, you can include different toll-free numbers in your email newsletters, print ads and television or radio commercials than what’s on your website, so you’ll be able to determine how much traffic each individual campaign is sending.

Use Call Tracking and Reporting

Once you’ve set up your 800 numbers and assigned them to each campaign, you can then use the call tracking feature to further analyze the results. Run custom reports and gain valuable insights into how your marketing campaigns are doing so you can determine what’s working, what might need some tweaking and what may be better of scrapped altogether. The sooner you are able to do this, the quicker you’ll be able to make any necessary adjustments and limit wasteful spending.

Gauge Your Long-Distance Reach

For local campaigns, it’s great to use a local phone number, but when it comes to expanding your reach to the next city, state or even country an 800 number is the way to go. By assigning a toll-free number to each area you’re trying to reach, you can easily determine where you’re seeing the most success and determine whether to expand your efforts there or make adjustments elsewhere to achieve the same results.

Toll-Free ROI Tool

When it comes to running a successful small business, being able to control your budget and get the most out of your marketing efforts is critical. 800 numbers allow you to stay on top of what’s working and, perhaps more importantly, what’s not. The more accurately you can track and measure your ROI, the more efficiently you can manage your budget and ensure that every penny you spend is producing the results you want.

Labels: call tracking, marketing, toll free 800 numbers