Using Call Tracking to Optimize Conversion Rate

We’ve covered the importance of tracking phone calls when it comes to things like managing follow up and gaining valuable market insight. Perhaps even more important is the impact call tracking can have on accurately measuring your conversion rate. And everybody knows at the end of the day it’s all about converting potential clients into paying customers. If you’re not already taking advantage of this valuable tactic, here’s a brief overview of how our call tracking features can help you optimize your conversion rate.

Why Track Calls?

Some stats show a rate of anywhere from 50% to 75% of business leads that come in via phone. That’s incredible! What’s even more incredible, however, is the fact that many companies aren’t truly capturing this information and incorporating it into their conversion rate calculations. With actual conversion rates hovering around 30% of these telephone leads, you can’t afford to leave this piece of the puzzle out. If you want to accurately assess your overall conversion rate, call tracking is a must.

How?

There are a number of ways to track your phone leads with Synclio. First you can use the detailed call record feature to capture who is calling and when. Unfortunately what you can’t gather from this method is exactly what is driving these leads. That’s where our Google Analytics integration comes into play. This innovative feature allows you to learn exactly which leads are coming from which sources. You can easily and efficiently track both online and offline marketing campaigns, something that used to be nearly impossible to measure!

Now take it a step further and integrate this lead information with your regular web analytics and you’ve got a complete picture of your overall conversion rate. No more guesswork or estimation!

Is it Necessary?

In a word: absolutely! Having a better understanding of what is driving your leads and how each marketing campaign is faring can help you to efficiently streamline your marketing plan and focus on what works vs. wasting time and money on dead-end methods. So the question really isn’t ‘should I be tracking my phone calls’ but rather ‘can I afford not to?’ And if conversion rate optimization is important to you, the answer is a resounding ‘no’!

If you’re not sure how to get started with call tracking, give us a jingle. We’d be more than happy to help!

Labels: call tracking, Google Analytics, marketing