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5 Simple Ways to Promote Your Blog
Tuesday, July 31, 2012 – posted by Rebecca Daneault
Several months ago we posted an article about some simple ways
to make your business blog stand out amongst the competition. But what about
actually promoting that blog? Are you maximizing your available resources and
really leveraging the many places online where you can effectively reach a
bigger audience and get more exposure for your brand? If not, stay tuned
because we’re about to unveil 5 super easy ways you can promote your business
blog and get it the attention it needs to increase traffic and get results.
Get Social – Ok, ok, I know…we sound like a broken record, but
the fact is if you’re not utilizing all of the social media channels that are
available to you to promote your blog, you’re most certainly missing out. Sites
like Facebook, Twitter and LinkedIn make it super easy to link back to blog
posts and even offer helpful analytical tools so you can measure your reach and
identify which content got the most attention. That way you can focus your
future efforts on tailoring your content to better suit your audience and get
better results.
Spread the News – Do you have an online company newsletter? If
so, don’t forget to include links to your recent blog posts to encourage
viewers to click, read and share your content with their own networks. Send out
a monthly blast (or weekly if you have enough content) that includes a good
balance of company news, helpful tips and tidbits, links to relevant articles
on your blog and information about any coupons or special promotions you’re
currently offering.
Make a Connection – When you’ve posted a particularly relevant
article about something interesting or unique in your industry, consider
reaching out to a few high profile bloggers in your niche to see if they’d
consider sharing it with their own readers. This can give you instant brand
exposure, a boost in ranking and can help you establish more authority in your
field. Just don’t overdo it and hound the same bloggers too often or you may
end up on their spam list.
Share Your Opinion – If there are other relevant blogs that you
follow or industry forums that you are a member of, be sure to participate in
the conversations going on there by commenting and providing thoughtful insight
or other helpful advice. Include a link back to your website or, whenever
possible, a specific blog post that is relevant to the topic being discussed.
Give Yourself Some Recognition – Internal linking is an
important part of successful SEO. Whenever possible, reference and link back to
previous blog posts you’ve written (see the first paragraph of this blog post
as an example). This drives traffic to your older content and increases your
site’s authority with the search engines. It’s also a great way to establish a
loyal readership and breathe new life into your old content.
It’s infinitely important to include an active blog as a
part of your business website and overall online marketing strategy. But simply
having a blog isn’t enough to truly get the results you want. You also have to
take the initiative to promote those blog articles once they are live. By
following these 5 simple tips you will be able to increase exposure for your
brand, boost traffic to your blog and your website, and ultimately improve your
online presence as a result.
Labels: blogging, brand marketing, small business tips
5 Ways to Keep Your Blog Content Fresh
Sunday, April 8, 2012 – posted by Rebecca Daneault
Blogging is one of the most important components of developing a solid online presence for your business. Not only is it a great way to give back to your customers, attract new prospects and increase your network, but it’s also important for getting your business found on the web. In order for your blog to truly be effective on the search engines, however, the content must fresh and regularly updated. Here are 5 tips to keeping up with your blog so that it gets you the results you want.
Make a Commitment – As with any task, commitment is key to making your blog successful. Make it a point to spend time brainstorming and drafting your content and add that into your daily or weekly routine. Aim for 2 to 3 posts per week, and remember – they don’t have to be novels. Short is fine (350-500 words) as long as the content is engaging.
Create an Editorial Calendar – Sit down and make a list of a bunch of topics you’d like to write about. Then, create an editorial calendar (you can build a simple one using Excel) that schedules out each topic, the date the first draft is due, and the date it should be published. This will keep you on track and ensure regular, updated posts.
Rally the Troops – The good news is you don’t have to go it alone. Why not enlist one or more of your team members to help carry the weight of content production? Does anyone have a specialty or unique task that they handle? That can be the niche that they write about. The more people you have producing content, the more fresh and interesting your blog will be.
Ask for Feedback – A good blog is written for the audience, not to the audience. If you want people to read your posts and share them with their networks, you have to give them something they find useful. The best way to learn what your readers want is to ask them. Read their comments, analyze the traffic your previous posts received and encourage your audience to share what they’re interested in. This way you can tailor your future content to give your readers exactly what they want.
Invite a Guest – Do you follow any other industry blogs? Any particular writers produce content that you think would be helpful to your own audience? Why not invite them to write a guest post for your blog? This will give you a little break from having to create your own content and make your blog more robust. Plus you’ll have the added bonus of receiving new traffic from your guest blogger’s network.
The more you are committed to making your blog a success, the more it will pay off in the long run by increasing traffic to your website and landing you more business. Follow these five tips and your blog will become a new client generating machine in no time.
Labels: blogging, small business tips
posted by Rebecca Daneault @ 8:45 AM
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posted by Rebecca Daneault @ 2:59 PM