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5 Things You Can (and Should) Outsource


With ongoing improvements in technology, more and more businesses are beginning to take advantage of outsourcing as a means to get things done without having to hire in-house employees. There are plenty of benefits to doing so, the main one being cost savings. It’s also a great way to free up yourself or your team to be able to focus on more important tasks, like increasing sales or landing new clients. If you’ve been thinking about outsourcing some of the functions in your office, but aren’t sure which ones would make the most sense, here are 5 tasks that you can, and should, consider outsourcing.

Data Entry – When you think of the term “busy work”, data entry seems to inevitably pop up at the top of the list. It’s a task that can be monotonous and time consuming, but typically doesn’t take a lot of expertise or special knowledge. That’s what makes it such an easy thing to outsource – that, and the fact that it can usually be done remotely. There are plenty of contractors available on the various outsourcing websites, like oDesk, that offer this service for very affordable rates. Just be sure that the person you hire has a good track record for producing fast, error-free work.

Social Media – One of the biggest reasons small business owners give for not participating in social media marketing is lack of time. But nowadays, having a presence on platforms like Facebook, Twitter and LinkedIn is not just an option, it’s a necessity. So what do you do if you simply can’t fit these activities into your schedule? Hire a freelancer who can do it for you. Just be careful in your selection process, as the person you hire to handle your SMM will effectively be representing your brand. If you’re still not completely comfortable turning over the reins, there are a number of project management tools (such as those offered by Hootsuite) that allow you to monitor, edit and approve all posts prior to publishing.

Blogging – There are plenty of reasons businesses big and small choose to outsource their blogging activities. Some don’t have a flare for writing, while others simply don’t have the time to devote to truly keeping their business blog active. Whatever the reason, there are qualified freelance writers who can tackle this task for you and produce quality, keyword rich content that will get your blog noticed and keep web traffic coming in.

Email Management – Sometimes something as simple as an email inbox can bog us down and kill our productivity. If you’re finding it hard to stay on top of your incoming email messages, consider hiring a virtual assistant to filter them for you. They can take care of getting rid of junk mail, flag important messages for your review, and file away others in an organized manner. Be sure that if you do choose to go this route, that you are comfortable sharing your email with another person. If not, consider keeping a separate email address for personal emails that your VA won’t have access to.

Promotion and Outreach – Launching a contest or giveaway? Want to send out an email blast to attract new customers? These are tasks that can easily be managed by a contractor. Draft up a template and then ask your freelance provider to research relevant leads, come up with a list and then tweak and personalize your letter for each recipient. You’ll be able to get much more targeted with your outreach without having to spend hours of your own time doing so. Again, many freelancers specialize in this type of marketing, so give it a go!

Outsourcing can be extremely beneficial, particularly to small businesses who are working with limited staff and resources. Synclio can help in this regard as well! With our Live Receptionist feature, all of your incoming calls will be answered for you, by courteous and professional agents. Why not try outsourcing these or other manual tasks and see how liberating it can be to let someone else handle the day to day tasks for you, so you and your team can focus on more important things – like growing your business.

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posted by Rebecca Daneault @ 7:52 AM

Let Your IVR Greet Clients with a Unique Mother’s Day Greeting This Coming Sunday!

Good customer service starts with a personal touch—small things that go a long way. It’s an indication that you’ve taken a moment out of your busy day to take notice of something different. That you are aware. That you care.

Different is special—and who doesn’t like special?

That’s why we love national holidays.

Now, you might think that an automated answering service is incapable of a ‘personal touch’—but that would be like saying that robots are incapable of feelings, and anyone who’s seen Spielberg’s A.I. knows better!

So here’s how your very own artificial intelligence (aka Auto Attendant) can respond in an intimate manner (with just a helpful nudge on your part):

Most virtual PBX systems should let you record and maintain a library of customized greetings to feed your IVR. So if you were to prepare a special message in advance, you could simply switch over to it when the appropriate day arrived—and that’s that. Simple, isn’t’ it?

You can prepare as many greetings as you like and be ready to meet any occasion.

It’s a small effort to show your customers that you care about going that extra mile to make them feel special.

Try it out this coming Mother’s Day!

(April 8th, just in case you’ve forgotten... don’t worry, we won’t tell ;)

Every mother is sure to smile upon hearing your greeting—and as for the rest of us kids, we’ll have a chance to dart out to the nearest flower store and, breathing a sigh of relief, call to say ‘of course I didn’t forget mom—how could I!’

In both cases, you’ll have a friend for life.

Happy Mother’s Day everyone!

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posted by Maty Grosman @ 7:41 PM

Anatomy of a Virtual Phone System: What’s in it, and why you need it?

So the question is no longer ‘am I getting a phone system?’ but ‘which system should I get?’

When buying a car, you know that there are certain things that are pretty much indispensible, like wheels or an engine—the car simply won’t function without them. Then there are extras. It’s the same here.

So let’s take a peek under the hood to see which features you absolutely MUST have, which are a nice upgrade, and which are knick-knacks:

Virtual IVR

If we mentioned a car, this would be the engine. IVR, or Interactive Voice Response, is the automated system that answers and routes incoming calls according to your preferences. Not all are made equal, and some would have more features than others, but you won’t find a system that doesn’t have one (if you do, run the other way!)

At the very minimum, a Virtual IVR should let you build custom phone trees and define your own call routing rules. Some, like Synclio, provide an extra layer of customization like recording your own voice greetings, which helps promote brand recognition.

Learn all about IVR in our 'IVR - Interactive Voice Response Demystified' article.

Voicemail

This is another staple that may come in different flavours, but should definitely be there.

At the very least, you should have the ability to access your stored messages by phone or email. An audio copy delivered to your inbox is pretty standard too. A cut above will let you access them online.

Web Management

This is a no brainer. After all, we are talking about a virtual service. Web management let’s you control all aspects of your virtual phone system online via a convenient web portal. You should not even consider a provider that doesn’t offer this—it’ll be like buying a hovercraft that doesn’t hover...

Call Handling Tools

Again, the specific features may vary between systems and providers, but it’s pretty standard to find call forwarding and at least some level of call screening and transferring. In short, the first lets you forward calls automatically (without a live operator), while the others let’s you control how a call should be handled once routed to your phone (answered, blocked, transfer to Voicemail or to a different number/s). This is usually controlled via your routing rules. For instance, if you leave the office at 6pm but like to remain available till 8pm, you can set it so that calls will be redirected to your cellphone for those two hours and straight to your voicemail thereafter.

Find Me/Follow Me

This is a convenient feature that lets your employees enter multiple phone numbers, so that whenever a call is routed the system will dial every number in succession until the employee is reached. It’s especially helpful if your team is mobile.

Dial by Name Directory

A classic feature we all know and love from the hours we’ve spent calling big conglomerates. (Ah...found memories!) It lets you use the alphanumeric touch-tone keypad to spell the name of a person you’re trying to reach.

Internet Fax

Offered by some, this service lets you send and receive faxes using your email account—even if you’ve never had, don’t have, and never plan to have a fax machine. Though a nice option to have, in today's era of smartphones, emails and snapshots are fast replacing the fax machine as an efficient, environmentally friendly, and cost effective solution.

Unless your business strictly depends on the use of fax, this is by no means a must-have.

Message Alert

Again, offered by some, this little gimmick sends you a text notification whenever a fax or voicemail has been received. A bit redundant at an age most anybody owns a Smartphone with instant email updates—but hey, some people still wear watches that have both digital and analog dials... so you never know.

1-800, Local, and Vanity Numbers

Any service worth considering should offer a local or 1-800 number with your account. Vanity numbers are usually available for an additional fee.

Call Records + Stats

This is a great way to keep track of your call traffic and to make sure that all are followed up upon. Records should be available online and stored for as long as your account remains active. Some providers, like Synclio, offer various statistics as well—great to pick up patterns or as a measure of your own performance. Learning and improving are keys to success.

Extensions

Services usually come with at least 5 extensions (for the base plan), and more as you go up. Some offer unlimited extensions. This is especially useful as it can accommodate business growth.

*Live Answer

This is not a common feature in virtual phone systems, as the primary purpose of is to provide an automated solution. But in Synclio’s case, with a parent company like ‘Answer Connect’—a major player in the live answering market that caters to many Fortune 500 companies—it’s a simple logical extension. Synclio intends to roll out a low cost, add-on service that will allow virtual IVR customers to take full advantage of this resource, bridging the gap between Automated and Live.

One last thing to keep in mind is that most companies would offer some form of free trial for their service, often 30 days. Make sure you review the billing cycle and any provisions (such as being charged if you’ve passed a set amount of minutes, etc), and only go with a provider whose service truly caters to what you need.

Remember, the real benefit of going virtual is freedom. The service should fit your image, not the other way around.

Happy shopping!

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posted by Maty Grosman @ 7:30 AM